Yesterday, I called in at the supermarket. In addition to a vast array of highly processed food stuffs, it also sells a range of clothing for both children and adults. It currently has in stock some long sleeved tops designed for little girls of age 5 and under. Emblazoned across the front of these tops, in pink glittery writing, is the question 'does my bum look big in this?'
Do we really need to instil body consciousness in children so young? Or is that in fact the way the beauty/diet industry works - by catching them at such a tender age? By the time our girl children start school, have they already learnt to measure their own bodies against the airbrushed images offered up to them by an ever-more celebrity obsessed culture? Do they even then feel inadequate in comparison?